Thoughtfully Designed to Empower, Equip, and Uplift.

Give your boys the armor they need to embrace their identity as a chosen generation, wear their confidence, and grow into great men of purpose.

We don’t dress boys to blend in. We equip them to lead—because they were born for this.

Born For This

Born For This

Designed for boys who know they’re not made to follow or fold.... 

Chosen Generation

Not average. Just chosen.

Inspired by 1 Peter 2:9, this design declares that today’s boys are not ordinary—they’re set apart, handpicked by God to lead, to shine, and to stand firm in their identity.

Rise Above

Built to break limits.

The Rise Above Tee reminds boys they were made to rise above fear, doubt, and anything holding them back. Designed to inspire strength, purpose, and resilience.

Built to win

Winners aren’t made—they’re built.

The Built To Win tee speaks to the boy who shows up with purpose, plays with passion, and lives like victory is already written. Because when God’s your foundation, losing isn’t an option.

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Why Attitude For Youth

At Attitude by Youths, we don’t water things down.

Our mission is to speak truth in a world that pushes confusion—and sometimes, that truth cuts deep. Our designs are bold on purpose. They’re meant to challenge the culture, spark real conversations, and remind boys who they truly are.

We're not trying to please everyone—we’re trying to raise a generation that stands firm, walks in purpose, and lives unshaken.